q&a with lola viggi of italian collective


As we're wrapping up March, which is Women's History Month, I have been thinking a lot about the women in my life. My mom, aunts, friends, mentors, coworkers, etc. who have influenced my life, and I'm grateful for the way I've been molded by each of them in both small ways and big. In the theme of a month about women, I wanted to share a little bit about one of my favorite San Francisco entrepreneurs, Lola Viggi. Read on for a Q&A with Lola below.

I met Lola a couple years back through a mutual friend, and absolutely loved her style and confidence from the get go (and obviously her amazing Italian accent). She's a co-founder of Italian Collective, a women's only, online tailoring service specializing in durable, handmade in Italy, bespoke fit apparel. Once I saw their shirts, I had to have one. Classic & simple, exactly the style I love, whether it's for work or for the weekend with a pair of boyfriend jeans, I needed one of their shirts. I asked my mom to get one for me for Christmas in 2015 and I was a beta tester when the company was just getting off the ground.

I remember Lola coming over to my apartment in San Francisco to take my measurements as well as returning to hand deliver the shirt to me, which was brought back from Italy on the airplane with her mom. It's one of my favorite shirts to this day - you can just tell it's made from such high quality materials and it fits like a glove, made personally for me.

I recently collaborated with Lola to help her shoot some of their items from IC's new shirt dress line, and be featured in their #thewayICthings campaign (see my contribution here)! I got to try on a few of their newest pieces and am IN LOVE with the shirt dresses.

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